Why I See Aesthetics as a Natural Extension of Eyecare

Dr. Fulmer shares her perspective on why aesthetics and traditional eye care are becoming increasingly interconnected. She discusses how common periocular concerns—including under-eye bags, eyelid laxity, and changes in muscle tone—can overlap with functional concerns, and how OptiLIFT fits into an approach that considers both appearance and eye function. She also shares insights on integrating aesthetic services into an optometric practice, including patient engagement, staff training, workflow, patient loyalty, referrals, and practice growth.